I applied RFM and Pareto analysis to a real ecommerce business, achieving 8% more sales and a 7% reduction in ad spend, for a business with over €1M in annual revenue.
Over 15 years of experience in digital marketing, sales, finance and production, combined with Data Analytics techniques to generate real value from data.
I'm Jhony Escobar, a Data Analyst based in Granada, Spain. Over 15 years of experience in digital marketing, sales, finance and production, which I combine with Data Analytics techniques to generate real value from data. Co-creator of excelparatodos.com, where I've built more than 200 templates and AppSheet applications.
Concrete use cases with measurable business impact.
Executive KPIs for the management of a hotel chain, with automatic updates and real-time decision-making.
Full mobile ERP with membership, store and stock management, plus a management dashboard in Looker Studio for real-time operational control.
A macro that generates the monthly P&L report in 30 seconds, removing 4 hours of manual work every month.
More projects coming soon
Tell me what you need. I'll reply within 24h with a concrete proposal.
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